Instagram is Healthier than Ever with Millennials

Healthcare providers are incorporating Instagram into their multichannel marketing strategies as a means of reaching millennials. In our latest episode of The 19: Healthcare, Orange Label Social Media Specialist Chelsea Ragland speaks to four millennials about how they interact with health content via Instagram. The 19: Healthcare – Episode 3 Instagram is Healthier Than Ever with Millennials MUSIC intro Recorded Intro: This is The 19. In 19 minutes or less, key Insights in Healthcare from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. MUSIC transition HOST INTRO: Hi everyone, this is Chelsea Ragland, Social Media Specialist at Orange Label, and I will be today’s host of The 19, Instagram is Healthier Than Ever with Millennials   MUSIC transition I think it’s fair to say that we all know that social media isn’t going anywhere. The number of users continues to grow daily, and we are likely all finding ourselves spending more and more time on the different platforms. Whether it’s a mindless scroll through images, searching for a favorite brand or simply networking. Social media is constant, and for the most part, it’s always available, it’s literally in our pocket. In today’s episode, the spotlight is on Instagram. What many industry experts refer to as the leading social media platform to reach millennials. As of April 2017, Instagram has over 700 million monthly active users. That’s over double the monthly active users of Twitter. Now who are these users? * 59% are 18–29 year old, 33% are 30–49 year old, AND 18% are 50–64 year old. * And 68% of Instagram users are Females.   These audience demos are obvious targets for many businesses and brands, which is why it’s no surprise that : There are currently 8 million Instagram Business profiles, up from 1.6 million in September 2016. And when it comes to healthcare, reaching the millennial demographic is extremely important. Especially the female millennial, because as many know, women are often the decision maker when it comes to health and medical related decisions for the family. Whether looking for a new doctor, cross-checking a referral or even searching for a local urgent care. Women seem to take the lead with this. Well let’s ask the million dollar question…. Or should I say 700 million dollar question? How active are healthcare companies, physicians, hospitals or wellness brands on Instagram with their marketing and brand awareness efforts, knowing that one of their target audiences is actively engaged on the platform? I figured there is no better way to answer this than, well, by ask millennials. That’s right, we took it to the street and conducted interviews with 4 millennials. A mother in her early 30’s, a father of two in his 30’s, and two young professionals, male and female, both in their mid-20s. Please note that these interviews have taken place in a variety of locations, so sound quality will vary. MUSIC transition HOST: The stats I mentioned earlier were pretty clear, but let’s hear what these interviewees had to say about their social platform of choice. Interviewee 1: I probably use Instagram more than any other social media site. Interviewee 2: I really only use Facebook and Instagram and I’d say it’s definitely more skewed towards  Instagram… Interviewee 3: Instagram’s really the only platform I use… Interviewee 4: I’m probably more on Instagram just for like looking for content and actually using the platform ah for personal reasons I guess. HOST: Ok, no surprise there,